Client Relations is a complex matter to discuss, involving multiple topics. Most notably among them, though you may think they’re one and the same, but customer service and customer relations work hand-in-hand with one distinct difference between them. Customer service is what your company provides to ensure customer success. It is an inbound function that’s now expected by customers at the first point of interaction with your business. Companies can provide proactive customer service features, but most customer service functions are delivered in response to customer action.
Customer relations differs because it consists of both the inbound and outbound measures taken by your company. It considers your organization’s ability to react to present issues as well as your approach to bettering future experiences. There is also a greater enphasis on the proactive steps you’re taking to engage customers and improve the customer experience.
Increased Customer Acquisition
Increased Customer Loyalty
Increased Customer Satisfaction
Increased Customer Feedback
Implementing our Customers’ Feedback
Feedback is a powerful guide that can give your leadership team insights that chart a path forward for every part of a company — from product through user interface and customer support. That’s especially important when it comes to customer satisfaction. As much as consumers appreciate when you respond to their feedback, they’d be more than happy to see changes in your products and some of their requests granted.
The best way to get a candid response from our customers is to simply ask for one. We use email primarily for feedback as this enables you to send a one-to-one request, you can ask for more personal feedback than in a survey. When our customers reach out for more information about our services, for example, we send out an auto-responder email providing a copy of their request to their email of choice.
In our contact form, we also inquire into the issues that customers are struggling with most, what matters they need assistance with the most, or just ask why they signed up! One thing is clear though: we strive on taking a proactive approach to collecting customer feedback, even as those needs evolve. Comments are also available for the products we sell, such that all customers have more transparent information as to how we conduct business, strive to surpass our customers’ expectations and abide by our company’s principles.
We also use our analytics to reveal what customers don’t know about how they search within out products. We may use the countries of origin and match them with the data of the types of products and destinations of those that clients have authorized us to match via analytics. Even just basing on raw data, we benefit from leveraging analytics to understand how users interact with your company.